Having a great looking business card is a must for any small business owner or executive. In fact it is often the first impression you leave with a potential client or supplier – so ensuring it gets kept and doesn’t end up in the bin is really important.
Here’s what to include (and not include) on a business card.
- Logo and Tagline
If you want your business card (and obviously your business) to get noticed it all starts with great design and quality printing. Your brand name needs to be instantly recognisable and that means you need to include both your name and logo on your card.
It’s important to also take advantage of the back of your business card. This is the perfect space to clearly promote your business.
- Job Title
One of the questions that we get asked a lot is whether you should include your job title on your business card, and what it should be.
At the end of the day think about what the person who is receiving your card will want to know about you.
If you want people to have a clearer understanding of your day to day responsibility, then something about your functional role may be important – ie Business Development Manager.
If you’re a small business owner it may seem to some a little over the top to include a title like President or CEO, however it may be appropriate to include the title Owner – especially if you are trying to establish credibility with prospective contacts who prefer to deal directly with the owner. My advice – think about why you’re including it, and make it relevant to the person receiving your card.
- Contact information
In years gone by businesses had one or maybe two telephone numbers. Now you’ll often see business cards with a whole load of numbers – 1300 numbers, direct lines, mobile numbers and sometimes even the reception phone number. Add to the mix that numerous email addresses, websites, physical addresses etc are sometimes include – argh! The list goes on.
Keep your contact information concise and relevant. Don’t give people generic email addresses such as [email protected] Nothing says ‘please don’t contact me’ like an anonymous inbox address.
Only include a physical address if it is relevant to the person who will be receiving your card. If you work from home, probably not needed. If you are a café owner, or car dealership manager – it probably is.
On the front of the card you will typically want to include the following information:
a) Contact Name
c) Phone Number (Direct office & mobile)
d) Address (if relevant)
e) Website address
- Links to social media (maybe)
This is not necessary – however if you do want to include, only include the 1 – 2 primary social media channels your customers will use and leave all the other links to your website.
- List your services (only if you have space)
If you do want to include a list of services on your business card I’d suggest you do this sparingly. A short list of services can help to reinforce your offering with prospective clients – however too much information will clog up the space. Sometimes less is best.
- Printing your Business Card (quality is vital)
Probably the most important part of the business card creation process is ensuring that you choose a quality local printer!
The finishes available can lift your card from ho-hum to WOW. If you aren’t sure what finishes will work best with your design give us a call and we can provide you with some suggestions.
We can print beautiful cello-glazed cards (which feels like silk to the touch) on 400 gsm stock (standard business card stock) within only a few hours of receiving finished art files.
Alternatively if you’re after something even more unique like die-cutting, or layered card stock (ie different colours when you look at the edge of the card), or foils or spot gloss… (so many options), we can get this printed within 3 – 4 days.
If you’d like more help with your design and printing choices, get in touch and we will hook you up with a great designer and will discuss all the printing options with you to make sure we produce just the right card. And remember, we can deliver to the Sydney CBD area within only a few hours of printing your cards.
Get in touch today!
All the best,
Citywide Print – we’re here to help.