In this digital age, consumers are spending a lot of time and money on the internet. As business owners, it is almost a given to create an online presence and even to market your business through online advertising avenues.
When it comes to growing your business though, it may be wise to also consider expanding not just your online presence but to also bring your brand offline. There are many benefits to adopting print marketing as print collateral is still relevant, especially to a small business looking for growth.
Network with your industry
Meeting other businesses in your industry can help you build connections and allies in the long run. You never know who you may run into – maybe a potential business partner, client or even investor, leading to new opportunities when you least expect it. There’s no better way to exchange contact details than having your own business cards on hand when networking. Your business cards can help represent you and your business identity, making them a must-have not just for business owners but also employees who take on the role of brand ambassadors for your company. Check out our recommendations for designing a new business card that can leave a lasting impression.
Set up a booth at tradeshows
Putting your company and brand out there at a tradeshow is allowing for both you and your company to gain exposure amongst the bigger players in the industry. Not only will you be able to watch and learn what the bigger companies are doing right, you will also be able to share about your company and potentially increase your customer base. You need a large pullup banner as well as appropriate signage so that your brand is easily visible and can attract interested parties looking for more information to your booth. Click here to learn more about how to run a successful tradeshow exhibition.
Enhance your brand
To elevate your brand to a professional level without much resources, printing your brand logo on office stationery and giving them special treatment will help you stand out from the crowd. Stickers can help raise brand awareness and can be used almost everywhere to make your goods or services look bespoke and professional. Letterheads, envelopes, and brochures are similarly small touches that will make your company appear more credible and help project a more professional image.
With the internet so prevalent, business owners are missing out on the chance to differentiate themselves through a tangible medium. Get in touch with Citywide Print at +61 (02) 8231 9988 or email us to discuss how our print solutions can help you grow your business today.