Despite almost everyone being online, print advertising still plays a key role in most marketing strategies. In fact, 82% of consumers trust print ads the most when making a purchasing decision, and ad campaigns that combine both digital and physical marketing are 400% more effective, according to recent statistics.
Here are four reasons why print advertising solutions like pull-up banners can be an incredibly valuable marketing asset.
1. They are cost-effective
It’s been a rough couple of years for the hospitality sector, but thankfully with the lifting of lockdowns we are already seeing a sharp turnaround.
Whether you’re running a startup or leading a large organisation, most marketing budgets are razor-thin. That means when it comes to advertising, you need to find the most cost-effective strategies with the greatest return on investment.
Rather than spending tens of thousands of dollars on a TV spot, or potentially blowing out your budget with a cost-per-click campaign on social media, pull-up banners are a one-off cost. That’s it – after you’ve bought it, it’s yours forever and can be used any way you like. Essentially, it’s a single advertising purchase that allows you to market your brand time and time again.
2. They are reusable
Pull-up banners aren’t just cost-effective – they are highly reusable. If you’re attending a trade show one week and then have to make a keynote speech the next, you can use the same pull-up banner at both events. So long as your brand message doesn’t change, you’ve got a permanent marketing tool for the life of the banner.
It’s also worth remembering that other print advertising is rarely reusable. Business cards and flyers are handed out to potential customers and never returned. Even stickers and posters experience wear and tear much faster than a pull-up banner.
3. They have a variety of uses
While most business owners will purchase pull-up banners when they are running a stall at an event or trade show, that’s not their only purpose. Why not use them to advertise products in your shop or direct people to your place of business? Wherever it’s legal to advertise, you can use your pull-up banners.
This reusability means you can reduce your marketing spend without having to forgo future advertising opportunities. Just roll out your banner whenever you want to advertise and you won’t have to spend an extra cent on marketing.
4. They are easy to move and store
They might seem oversized and clunky when they are on full display, but pull-up banners are actually extremely compact and easy to move around. Citywide Print pull-up banners come in three different sizes and conveniently roll down when you want to store them away.
A standard pull-up banner weights only 3kg so it can easily go in your carry on baggage also.
Best of all, we not only print your press-ready artwork on pull-up banners, but we can design it for you as well. So if you’d prefer to leave the visual marketing to the experts, contact us today to find out how we can help you create the perfect pull-up banner for your business.
There are so many print advertising solutions that can take your business to the next level. With a pull-up banner, you’ll enjoy an exceptional marketing tool you can use again and again. Request a quick quote with Citywide Print today.