Even the smallest things can leave a big impression. How many times have you picked up a pen or booklet with a company’s branding on it and immediately thought about their product line? It’s more common than you think, which is why customised stationery is a cheap and effective way to market your business.
The subtle marketing tool
As any good marketer knows, in order to solidify your brand identity in the minds of potential customers, you need to use all the tools and resources at your disposal. That means looking beyond the usual suspects like online advertising, blogs and email. Instead, getting back to basics and exploring the value of physical marketing assets can drive new eyes to your business and encourage customers to purchase.
Custom office stationery – whether it’s something as small as a business card right up to branded booklets and product information sheets – is the subtle but effective marketing tool that has a much longer lifespan than other forms of advertising. That’s because these physical assets have a purpose beyond trying to sell something. Pens, paper and stickers, for example, are all practical tools in their own right. By adding your custom branding to those products, you are passively advertising to your customers every time they use them.
The ‘gift’ that keeps on giving
It can be hard to leave a lasting impression on busy clients who seem to be juggling dozens of suppliers at once. But you don’t need to splurge on expensive business lunches or slash your prices just to be memorable.
Instead, think about how you can deliver business communications in a way that is unique and thought-provoking. For example, if you have a seasonal sale coming up, forget about email marketing or an impersonal phone call to your clients, and instead send them a customised postcard that includes a QR code for 10% off their next order.
Rather than a cold, unfriendly email or call, your clients with have a tangible link to your business and a reason to reach out to you when they need your products or services. Even better, it’s likely to be a much cheaper marketing tool than spending thousands of dollars on social media and Google ads that may not deliver a return on your investment.
Employee loyalty on the rise
It may not seem like much, but providing your own staff with branded stationery is a great way to boost their loyalty. This is achieved in two separate ways: initially, it shows the employee that you are proud of your business and believe in the brand so much that you are willing to invest in everything from custom pens and business cards, to packaging, signage and more.
It also gives them an outlet to share your brand story with a professional but casual tool. Whether it’s stamping your business letters or post-it notes with the company logo, or using custom stickers and labels to draw the eye, branded stationery is a reflection of your business that shows it is organised, confident and full of loyal employees who are dedicated to building strong customer relationships.
Ready to stay front-of-mind with your customers? Take your marketing to the next level with our high-quality, fast-turnaround stationery. Citywide Print has a wide selection of branded solutions that can be made to order, so request a quick quote today.